How To Set Up A Shop On Facebook Page

Business organisation Insider estimates that 76 million U.S. shoppers will spend $23.3 billion buying products through social networks by the end of 2022. That's a twenty% jump from merely a year agone.

Facebook Shops—Facebook'southward newest tool for social commerce—go far possible for even the smallest business organization to reach that huge and growing market place. As Mark Zuckerberg put it, "Facebook Shops gives [modest businesses] the same tools to build and operate your online store that global brands have had for reaching their customers."

Facebook Shops are an easy, free fashion to start generating revenue direct from the largest social networks in the world. Here we'll help you lot understand how Facebook Shops work and how to gear up your Shop, and we'll offer some inspiration from three small businesses that are taking reward of the all-time features Shops take to offering.

What Are Facebook Shops?

Facebook Shops are virtual storefronts that live natively on your Facebook page and your Instagram account. With a Facebook Shop, your customers tin can notice, share, and even buy your products without ever leaving the social media platform.

Facebook Shops offer several features to aid you easily sell online. For example, with a Store, you tin can

create a native shopping experience so your products are discoverable right from your main Business organization Page;
customize design elements, like colour and font, so your Store matches your brand; and
set up one Shop that appears on Facebook, Instagram, WhatsApp, and Messenger.

You may be familiar with Facebook Page shops. The Facebook Folio store (aka Facebook shop tab) was rolled out in 2022 and is the predecessor of Facebook Shops.

Eventually, all Facebook Page shops will be converted to Facebook Shops. While the onetime Facebook Folio store offered some of the aforementioned features as the new Shop tool, there are besides some cardinal differences.

For example, the sometime Folio store wasn't customizable to fit your brand, and it didn't integrate into your main folio (you had to install a "shop" tab, and visitors had to click it to get to your products). Too, yous couldn't automatically create a like shop on Instagram or integrate it with WhatsApp and Messenger.

Overall, the new Shops are easier to manage and offer a more seamless, unified experience for the shopper.

Is there a fee to create a Facebook Shop?

Facebook doesn't charge a fee to open a Facebook Shop. Instead of trying to make money directly off of Shops, Zuckerberg says he hopes that as more than businesses create a store, they'll likewise spend money on ads.

At that place are fees if yous wish to permit customers to complete their transactions in your Facebook Shop (as opposed to heading to your website). To practise that, you'll need to use Checkout, Facebook's payment-processing product, and they'll collect 5% of your total shipment for a flat fee of $.40 for shipments nether $8.

The good news is that Facebook is waiving those fees until the cease of 2022. Then yous can requite Checkout a try and decide if it volition exist worth a five% hit to your lesser line when fees boot in.

Why should I open a Facebook Store?

Facebook Shops get in like shooting fish in a barrel and price-effective for even the smallest business to create an attractive online shopping experience for their customers. Here are a few ways a small business can do good from launching their own Shop.

You can build a Facebook Shop even if you don't have an online store or use an ecommerce platform.
You can display products, answer customer questions, and collect a payment, all from your Shop.

If you practice have an online shop and use an ecommerce platform like Shopify, you can sync it with your Store. That way, updates to inventory, pricing, and then on that you brand in Shopify volition be automatically reflected in your Facebook Shop.

Yous reduce friction for your customers.
Shopify identifies a difficult checkout process as a top reason people carelessness online shopping carts. Facebook Shops removes that hurdle in two ways.

First, after a shopper has made their first purchase through Checkout, their payment and shipping details auto-make full for any other vendor besides using Checkout.

2d, shoppers can float from one app to the next and go along their shopping process. So if your customer sees a product on Instagram and places it in their cart, they tin consummate the buy later on Facebook.

Customers can find your Shop through pop Facebook app features.
People interact with Facebook and Instagram in lots of different ways. Facebook Shops aid you take hold of users' attending no matter how they use those platforms.

For example, you lot can brandish products, collections, and a Store link on your Business Folio or Instagram profile:

You lot can have links to the products yous sell on a Facebook Live Video and Instagram Story:

Your Ads and organic posts can have tags that atomic number 82 visitors to a production folio:

And your products can be discoverable in Instagram's and Facebook's shopping search tabs:

The shopping search tabs are basically the shopping mall of Facebook and Instagram. Y'all don't need to practise anything to have your products featured there. Similar nigh things Facebook, their algorithm will surface products that a visitor is probable interested in, based on prior activity.

How Do I Create Facebook Shops?

Facebook wants to brand social commerce attainable to small-scale businesses, so the platform made the job of creating a Shop uncomplicated. If you already have a Facebook Business Page and products to sell, you can have a Shop set up before your espresso gets cold.

Before you start, brand sure you:

comply with Facebook's commerce policies,
are a Business organization Manager admin,
accept a Facebook Commerce Manager account, and
are on a laptop or desktop (you can't fix your Shop from a mobile device).

Prepare up your Facebook Shop

Facebook's Commerce Manager is where you'll ready and manage your Shop. Navigate to Commerce Manager to start the procedure.

The showtime thing you'll select is where you desire customers to complete their buy:

Next up, you'll provide data in three categories. Click "Prepare" to get-go the process:

In the Business organization Information department, you'll give your business organisation a proper noun and connect it to your Facebook Managing director account. If you don't have a Facebook Manager account, no worries. Learn how to create and use one.

Continue on to the Inventory and Shipping Preferences section. Here, you'll create a catalog, set delivery options, and add a render policy.

Finally, you'll consummate the Payouts section. Here, you lot'll add your business's concrete and email addresses, add a business category (eastward.g., clothes, services), include your location and tax information, and link your bank account.

Congrats! Your Shop is at present set up up. It'due south fourth dimension to add products and customize your Shop so it perfectly aligns with your brand.

Add products

At that place are several ways to start edifice your catalog of products in your new Facebook Shop.

If y'all're starting fresh, no problem. Yous can add products to your Store manually, in bulk, or through an API . Just create a itemize to concur your products. And then, add products to it.

If yous already had products loaded to an existing Facebook Page store or used Instagram production tags, you lot don't need to practice anything. Those products will exist available for your new Shop.

If you lot have an ecommerce store on a platform like Shopify, yous'll be able to import your products direct to your Facebook Shop. Y'all but need to fix the Facebook Shop aqueduct in Shopify.

Create product collections

A collection is a group of 6 to thirty products you create based on criteria such as color, seasonality, or closeouts. Your collections showcase complimentary products to give customers plenty of options and encourage them to increase their order size. You can feature your collections in ads and on your Shop.

Here's an instance of what a collection looks like from Chance Cats. When you lot become to their Facebook Shop, the first affair you come across is their featured collections. Each has a header photo and a navigation button. Click 1 of the buttons and you'll be taken to a list of products that make upwards the collection.

To create a production collection, head back to your Commerce Manager dwelling house page and click "Shops" and then "Collections" on the left-mitt carte du jour.

Cull "Create New Drove."

Side by side, y'all'll requite your collection a name, add a cover image, and add a brief clarification if you like.

Click "Next" to offset placing products in your new collection. You lot can add from 6 to thirty products in each collection.

Whatever product in your itemize is available to be added to your collections, and a unmarried product tin can appear in multiple collections. A ball cap, for example, could be in your "headwear" collection and your "top seller" collection.

Click "Adjacent" over again and review your drove. Click "Confirm" to tell Facebook your collection is set up to review. As long every bit your drove meets Facebook's commerce policies, it should be approved in nigh a solar day.

Customize

Until Facebook released Shops, you didn't have many options for branding your Business concern Page. You were just stuck with the Facebook color scheme. Now, Shops let you to customize your store'due south design to give it a personalized feel.

To get started, click "Shops" in Commerce Manager and "Edit" on the right.

On the top left, you'll see a "Layout" and "Manner" buttons. Layout is where you'll add, remove, or reorder collections. Style lets you edit the size and alignment of all titles, change the color of the buttons and links, and change the shape and outline of buttons.

3 Facebook Shops Examples

By nature, minor-business owners are creative. And many of them are taking full advantage of Shops to get their products in front of the 2.7 billions monthly active Facebook users. Here are three small businesses you can look to for inspiration when creating your own Facebook Shop.

Including multiple products in each post: Gunnar Kennels

Gunner Kennels makes ultra-tough domestic dog kennels to keep your 4-legged family unit members prophylactic while in transit.

Facebook allows y'all to take more than one product from your Store in an organic post. Have a look at how Gunner Kennels incorporated an unexpected second particular, a branded ball cap, in this organic post.

Besides, notice the Shop tag in the original mail service. That tells visitors they can click and become to an image with more data. From there, the shopper tin can pick a product from the photo and save it, share information technology, or buy it from the Gunner Kennels website.

Using drove descriptions effectively: The Tiny Tassel

The Tiny Tassel offers a range of colorful, handmade tassel jewelry, accessories, and garments.

The concern has created collections of their products, which are featured prominently in their Store.

Fifty-fifty improve, The Tiny Tassel wrote a brief description of the drove. Visitors will know that each item in the group offers something a lilliputian extra special: it was was "handmade by mom."

Creating a seamless path to buy: Ink Meets Newspaper

Ink Meets Newspaper is a letterpress and paper-goods company that makes one-of-a-kind cards on an antique paper printing.

The business organization has done a couple of things to make it actually easy for their customers to store and buy. Kickoff, Ink Meets Newspaper used the button on the front of their Business Page to lead correct to the Facebook Shop (many companies apply that push to direct visitors to their website.). So, the company incorporated Checkout and then a company can make a buy without leaving Facebook.

And since they've used Facebook's Checkout, Ink Meets Paper's customers won't have to fill up out their details every time they brand a buy. That reduces all the friction from logging into different websites or filling out "guest checkout" details over and over over again.

Grow Your Facebook Shop with Facebook Ads

Opening a Facebook Store without advertising it is like throwing a political party and non sending invitations. Luckily, Facebook offers several ways to testify off your new Shop in ads.

You can feature either a unmarried production or a collection in an advertisement on either Facebook or Instagram. You can place ads in the News Feed or in Stories. And Facebook even lets you place a link straight to your Shop in your ads so customers are just a click abroad.

To get started promoting your Shop, make sure y'all have a solid advertising strategy. So, test multiple ad types to see which piece of work best with your audition.